Th e body of a message that follows the AIDA model a. Captures the audiences attention b.

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Th e body of a message that follows the AIDA model

a. Captures the audience’s attention

b. Contains the buff er

c. Generates interest and heightens desire

d. Calls for action

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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