Th e body of a message that follows the AIDA model a. Captures the audiences attention b.
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Th e body of a message that follows the AIDA model
a. Captures the audience’s attention
b. Contains the buff er
c. Generates interest and heightens desire
d. Calls for action
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Related Book For
Excellence In Business Communication
ISBN: 9780132719049
10th Edition
Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee
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