Th e fi rst phase in the AIDA model is to a. Do your research b. Gain

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Th e fi rst phase in the AIDA model is to

a. Do your research

b. Gain the audience’s attention

c. Analyze the audience

d. Call for action

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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