When you identify potential audience objections to your ideasas part of planning a persuasive conversation or written

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When you identify potential audience objections to your ideas—as part of planning a persuasive conversation or written message—

should you address those objections directly as part of your persuasive strategy? Or should you ignore them? Describe a situation where it might be better to address possible objections. Then identify another situation where it might be better to ignore potential objections until your audience actually objects.

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Business Communication Polishing Your Professional Presence

ISBN: 9780133863307

3rd Edition

Authors: Barbara G. Shwom, Lisa Gueldenzoph Snyder

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