This chapter defines persuasion as the process of influencing your audience to change their beliefs or actions
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This chapter defines persuasion as “the process of influencing your audience to change their beliefs or actions in a way that facilitates a desired outcome.” In what way is persuasion a process?
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Business Communication Polishing Your Professional Presence
ISBN: 9780133863307
3rd Edition
Authors: Barbara G. Shwom, Lisa Gueldenzoph Snyder
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