Which of the following is not a good guideline for using social media in sales and marketing?

a. Rely on the conventional news media to distribute your messages; frequent outages and too much “chatter”

make social networks unreliable.

b. Identify and support your champions , those people who are enthusiastic fans of your company and its products.

c. Initiate and respond to conversations within the community.

d. Integrate conventional marketing and sales strategies at the right time and in the right places.