Why is it important to anticipate objections when planning and writing persuasive messages?

a. You are legally required to anticipate audience objections in all marketing messages.

b. By anticipating potential objections, you have the opportunity to address them in a persuasive manner before the audience settles on a fi rm no answer.

c. By anticipating potential objections, you have the opportunity to explain to audience members why they are viewing the situation incorrectly.

d. By anticipating potential objections, you can explain to the audience all the negative consequences of accepting your message.