Th e best approach to using emotional appeals is usually to a. Use them by themselves b.

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Th e best approach to using emotional appeals is usually to

a. Use them by themselves

b. Use them in conjunction with logical appeals

c. Use them only when the audience is particularly hostile

d. Avoid them in all business messages

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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