Why is the “you” attitude particularly important with long or complex reports and proposals?

a. Th e “you” attitude takes less time to write, so you’ll save considerable time with long documents.

b. Professionals are accustomed to reading long reports, so they don’t require a lot of “hand holding.”

c. People simply don’t read reports that don’t demonstrate good business etiquette.

d. Th e length and complexity of these reports put a heavy demand on readers, making it particularly important to be sensitive to their needs.