Writing: Using Transitions [LO-6] Add transitional elements to the following sentences to improve the fl ow of ideas. ( Note: You may need to eliminate or add some words to smooth out your sentences.)

a. Steve Case saw infi nite possibilities in online business.

Steve Case was determined to turn his vision into reality.

Th e techies scoff ed at his strategy of building a simple Internet service for ordinary people. Case doggedly pursued his dream. He analyzed other online services. He assessed the needs of his customers. He responded to their desires for an easier way to access information over the Internet.

In 1992, Steve Case named his company America Online

(AOL). Critics predicted the company’s demise. By the end of the century, AOL was a profi table powerhouse. An ill-fated merger with Time Warner was a fi nancial disaster and led to Case’s ouster from the company.

b. Facing some of the toughest competitors in the world, Harley-Davidson had to make some changes. Th e company introduced new products. Harley’s management team set out to rebuild the company’s production process.

New products were coming to market and the company was turning a profi t. Harley’s quality standards were not on par with those of its foreign competitors. Harley’s costs were still among the highest in the industry. Harley made a U-turn and restructured the company’s organizational structure. Harley’s eff orts have paid off .

c. Whether you’re indulging in a doughnut in New York or California, Krispy Kreme wants you to enjoy the same delicious taste with every bite. Th e company maintains consistent product quality by carefully controlling every step of the production process. Krispy Kreme tests all raw ingredients against established quality standards.

Every delivery of wheat fl our is sampled and measured for its moisture content and protein levels. Krispy Kreme blends the ingredients. Krispy Kreme tests the doughnut mix for quality. Krispy Kreme delivers the mix to its stores. Financial critics are not as kind to the company as food critics have been. Allegations of improper fi nancial reporting have left the company’s future in doubt.