You head up the interdepartmental design review team for a manufacturer of high-performance motorcycles, and things are not going well at the moment. Th e design engineers and marketing strategists keep arguing about which should be a higher priority, performance or aesthetics, and the accountants say both groups are driving the cost of the new model through the roof by adding too many new features.

Everyone has valid points to make, but the team is bogging down in confl ict. Explain how you could go about resolving the stalemate. [LO-1]