What are the assumptions of the behavioural approach to consumer behaviour? What are the main implications?

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What are the assumptions of the behavioural approach to consumer behaviour?

What are the main implications?

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Business Economics And Managerial Decision Making

ISBN: 9780471486749

1st Edition

Authors: Trefor Jones

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Question Posted: Nov 13, 2024 04:00 AM

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What are the assumptions of the behavioural approach to consumer behaviour? What are the main implications?
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What are the assumptions of the behavioural approach to consumer behaviour? What are the main implications?

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Business Economics And Managerial Decision Making

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