Choose a favorite brand of clothing or food and use the Internet to gather information about it.
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Choose a favorite brand of clothing or food and use the Internet to gather information about it. What type of brand is it—manufacturer’s, private, individual, or other? Is it part of a brand extension? Is it associated with a co-brand or a licensing arrangement? How do packaging and labeling affect the image the brand projects? Summarize your findings in a brief report.
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Type of Brand Nike is a manufacturers brand It designs manufactures and sells its products under its own brand name Brand Extension Yes Nike has engaged in brand extensions by expanding its product li...View the full answer
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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