Consider the tactics pharmaceutical companies use in print and television ads. When or where are the side

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Consider the tactics pharmaceutical companies use in print and television ads. When or where are the side effects mentioned? Do the ads help raise the awareness of certain illnesses and treatments, or do they give false hope and/or incomplete information to people about powerful medications?

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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