Pay-per-click advertising a. cost the advertiser only if a reader actually clicks on the ad. b. is

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Pay-per-click advertising

a. cost the advertiser only if a reader actually clicks on the ad.

b. is offered by programs like Google AdSense.

c. are highly effective because they are associated with keywords customers are using.

d. All of the above.

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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