There has been rapid growth of the apps industry. In this insert, the experiences of two entrepreneurs

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There has been rapid growth of the “apps” industry. In this insert, the experiences of two entrepreneurs are described. One has a technical background and the other has a general business background

Does the product development process differ from the traditional process that we would use in creating a new type of physical product?

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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