Which method of entering foreign markets has the advantage of allowing for test-marketing a product in a

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Which method of entering foreign markets has the advantage of allowing for test-marketing a product in a foreign market at the lowest cost?

a. Joint ventures

b. Wholly owned subsidiaries

c. Exporting

d. Contract manufacturing

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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