Break the class into small groups of three to five students. Have students read the discussion questions and discuss their answers within their groups. Students should be prepared to provide examples. After students have completed the activity, conduct an instructor-led debrief using the questions provided. 

a. Did everyone in your group say that they seek products that align with their values?

b. Why do you think this varies by generation?

c. Will you seek (or have you sought) an employer that aligns with your values?