Do you think that business firms and industries have an ethical responsibility to address global poverty by creating the capacity to consume among the world’s poor? Do you think that this can be done? What responsibilities, ethical and economic, do firms face when marketing in other countries and among different cultures? Imagine that you are in the marketing department of a firm that manufactures a consumer product such as laundry detergent or shampoo. Describe how it might be marketed differently in India.