For instance: Was it persuasive? Informative? Competitive? Creative? Did it stimulate you to buy the product? Why?

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For instance: Was it persuasive? Informative? Competitive? Creative? Did it stimulate you to buy the product? Why? Compare your results with those of other teams. Did you mention the same ads? Did you list the same attributes?

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Business In Action

ISBN: 9780134129952

8th Edition

Authors: Courtland Bovee

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