Imagine that you are in the marketing department of a firm that manufacturers a consumer product such as laundry detergent or shampoo. Describe how it might be marketed differently in India. What are the key facts relevant to your judgment?

What ethical issues are involved in a firm's decision to market its products among the world's poor by creating the capacity to consume? Who are the stakeholders?

What alternatives does a firm have with regard to the way in which it markets its products? How do the alternatives compare; how do the alternatives you have identified affect the stakeholders?