This ethical dilemma concerns a hypothetical situation exploring how artificial intelligence can create ethics issues. Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.

a. Discuss the moral, ethical, or legal issues if any exist.

b. What are the arguments for and against using this technology to surreptitiously change the consumer’s intention, attitude, and purchase patterns?

c. Are there any significant differences between positive versus negative empathy use?