What additional facts might you need to uncover, if any, to respond to this particular issue? 4.

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What additional facts might you need to uncover, if any, to respond to this particular issue?

4. Do you see any additional ways to respond to the issue(s) facing Barra? If you were Barra, what else might you do at GM to (1) respond to this particular issue and (2) modify the culture?Today’s GM will do the right thing. That begins with my sincere apologies to everyone who has been affected by this recall, especially the families and friends [of those] who lost their lives or were injured. I am deeply sorry.*

Mary Barra, CEO and chair of General Motors, apologizing for a botched recall of 2.6 million GM vehicles that contained dangerous and deadly ignition switch defects The above quote is the public apology of Mary Barra, CEO and chair of General Motors, when she appeared before the U.S. Congress in April 2014. She was there to answer for thirteen deaths that GM says were caused by a faulty ignition switch, as well as for GM’s ten-year delay in issuing a recall for the vehicles containing this dangerous defect.

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