1. What are the social and ethical issues in this case? Who are the affected stakeholders and what are their stakes?
2. Target’s practice of predicting a woman’s pregnancy and then exploiting it commercially was legal. Was it ethical? If you were the woman in the case and you learned what Target had done, what terms would you use to describe their practice?
3. Would you feel deceived, tricked, or exploited if a company predicted a purchasing expectation of yours that you felt was private or intimate? What, if anything, would you do about it?
4. How do you evaluate Target’s new approach to disguise the ads by mixing them in with other, unrelated ads?
5. Have companies gone too far in their statistical predictions such as that described in this case? Should companies continue the practice of data mining and seeking to target market to customers based on the patterns they detected?