You are the CEO for a small, struggling software firm that produces educational software for high school
Question:
You are the CEO for a small, struggling software firm that produces educational software for high school students. Your latest software is designed to help students improve their SAT and ACT scores. To prove the value of your software, a group of 50 students who had taken the ACT test were retested after using your software for just two weeks. Unfortunately, there was no dramatic increase in their scores. A statistician you hired to ensure objectivity in measuring the results claimed that the variation in test scores was statistically insignificant. You had been counting on touting the results in the promotion of your new software. A small core group of educators and systems analysts will need at least six months to start again from scratch to design a viable product. Programming and testing could take another six months. Another option would be to go ahead and release the current version of the product and then, when the new product is ready, announce it as a new release. This would generate the cash flow necessary to keep your company afloat and save the jobs of 10 or more of your 15 employees. Given this information about your company’s product, what would you do?
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