Winning Global Markets: How Businesses Invest And Prosper In The World's High-Growth Cities 1st Edition Philip Kotler; Milton Kotler - Solutions

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2. Can your metro area select one of the major problem areas—education, health, poverty, and corruption—and feature it as the problem that existing and new businesses in the area should focus on improving for the next three years?
1. Look at an industry that your metro area is attracting. What are the good things that this industry might bring into the local economy? Are there bad consequences? Will that industry address these issues, or must the local government cover the impacts? Is this a good industry to attract?
4. What can the federal government and states do to reduce red tape and facilitate quicker and less costly entry into their cities for interested companies?
3. What do you think of the incentive packages that your city government is willing to extend to help your city attract its targets?
2. What improvements are needed in the functioning of your city's government to help businesses achieve their planning goals?
1. In achieving your city's goals, name three major needs that should be supplied by the government (at federal, state, or local levels) that are missing now.
4. What is your city's strategy to attract tourists and travelers? What are its major attractions? What other attractions should be added? Assess this strategy and suggest improvements.
3. What is your city's strategy to attract business visitors and conventions? What steps should it take to make their experience in the city gratifying? Assess this strategy and suggest improvements.
2. What is your city's strategy to attract new residents? What types of residents is it trying to attract? Assess this strategy and suggest improvements.
1. What is your city's strategy to attract businesses? What industries and companies is it pursuing? Assess this strategy and suggest improvements.
5. Organize investment attraction efforts into a systematic marketing and promotion program with realistic objectives and professional marketing analysis, and good management execution.
4. Attract wealthy foreign residents to the city, as well as intellectual, professional, and technical talent.
3. Enlist the active participation and cooperation of universities, cultural institutions, and political, civic, and business leaders in the investment attraction campaign.
2. Correct the city's weaknesses and improve its attractiveness to companies in matters that are important to them, such as available talent, good educational quality, an exciting cultural life, a good family living environment, high environmental quality;and civil order and safety.
1. Honestly and systematically analyze their strengths and weaknesses for investment attraction. Every midsize and large city has some opportunity for a global midsize or large MNC. The trick is to find the city's genuine strength and target the right company for whom the strength is appropriate.
5. How well do you audit chosen cities for your level of satisfaction and the level of satisfaction felt by the citizens of those cities?
4. Do you make it a practice to announce your intention to several target cities to get them to compete more carefully and be more generous in their terms?
3. Do you have a long-term vision of city market growth on different continents and which cities are the best places for new investment?
2. What city selection mistakes have you made in the past, and what could you learn from this experience?
1. As a company executive looking for new market location, what is your procedure for identifying and choosing city regions to invest in? What are the major improvements that you can make in your process of identifying and choosing target cities?
4. How do you calculate the cost of attracting a specific MNC against the potential revenue and benefits in successfully attracting that business?
3. What incentives is your city ready to offer, such as tax remissions, subsidies, or free land?
2. How well is your city organized to attract MNCs? Have your business leaders formed a group to entertain and negotiate with prospective MNCs?
1. Which MNCs does it make sense to attract to your city? What are your criteria for choosing them?
5. Should you consider going after a different industry or company, given your metropolitan area's strengths and weaknesses on the 10 factors?
4. After considering your ratings, would you recommend that your metropolitan area spend money to attract the industry or company you named earlier?
3. What are your metropolitan area's major weaknesses in the 10 factors, and what can be done about this?
2. Rate your metropolitan area on each of the 10 factors described in this chapter. Use a rating from 1 to 5, with 5 being best.
1. Consider your metropolitan area. Name an industry or company that your metropolitan area might find it rewarding to attract.
3. Which of your competitors are likely to present the strongest competition in the future? Why?
2. Which city metropolitan regions are declining? Where should you consider reducing your investment?
1. Which city metropolitan regions are offering you the most promise for future revenue and growth? In which regions should you make plans for further expansion?

Winning Global Markets: How Businesses Invest And Prosper In The World's High-Growth Cities 1st Edition Philip Kotler; Milton Kotler - Solutions

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