1. Honestly and systematically analyze their strengths and weaknesses for investment attraction. Every midsize and large city...
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1. Honestly and systematically analyze their strengths and weaknesses for investment attraction. Every midsize and large city has some opportunity for a global midsize or large MNC. The trick is to find the city's genuine strength and target the right company for whom the strength is appropriate.
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Related Book For
Winning Global Markets: How Businesses Invest And Prosper In The World's High-Growth Cities
ISBN: 182522
1st Edition
Authors: Philip Kotler; Milton Kotler
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