4. How do you calculate the cost of attracting a specific MNC against the potential revenue and...
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4. How do you calculate the cost of attracting a specific MNC against the potential revenue and benefits in successfully attracting that business?
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Related Book For 
Winning Global Markets: How Businesses Invest And Prosper In The World's High-Growth Cities
ISBN: 182522
1st Edition
Authors: Philip Kotler; Milton Kotler
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