1. Examine how new data-capture devices such as radio frequency identification (RFID) tags help organizations accurately identify...

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1. Examine how new data-capture devices such as radio frequency identification (RFID) tags help organizations accurately identify and segment their customers for activities such as targeted marketing. Many of these applications involve data mining. Scan the literature and the Web and then propose five potential new data mining applications of RFID technology. What issues could arise if a country’s laws required such devices to be embedded in everyone’s body for a national identification system?

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Decision Support And Business Intelligence Systems

ISBN: 9780136107293

9th Edition

Authors: Dursun Delen Efraim Turban, Ramesh Sharda

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