BP Lubricants established the BIGS program following recent merger activity to deliver globally consistent and transparent management
Question:
BP Lubricants established the BIGS program following recent merger activity to deliver globally consistent and transparent management information. As well as timely business intelligence, BIGS provides detailed, consistent views of performance across functions such as finance, marketing, sales, and supply and logistics. BP is one of the world’s largest oil and petrochemicals groups. Part of the BP plc group, BP Lubricants is an established leader in the global automotive lubricants market. Perhaps best known for its Castrol brand of oils, the business operates in over 100 countries and employs 10,000 people. Strategically, BP Lubricants is concentrating on further improving its customer focus and increasing its effectiveness in automotive markets. Following recent merger activity, the company is undergoing transformation to become more effective and agile and to seize opportunities for rapid growth.
Questions for Discussion
1. What is BIGS at BP Lubricants?
2. What were the challenges, the proposed solution, and the obtained results with BIGS?
Step by Step Answer:
Business Intelligence And Analytics Systems For Decision Support
ISBN: 9781292009209
10th Global Edition
Authors: Efraim Turban, Ramesh Sharda, Dursun Delen, Pearson Education Limited, Dennis G. Zill