One of the more famous BSCs is the one created by Southwest Airlines to manage its business. An earlier article by Anthes provides a strategy map of the system (see computerworld.com/ action/ article.do?command=

viewArticleBasic&articleld=78512). Retrieve the article.

Using the strategy map, describe this segment of Southwest's strategy. \Xlhat major measures and targets is Southwest using to track its performance against its strategic objectives? Based on what you know about today's economy in general and the airline indust1y specifically, do you think this strategy will work in today's world?