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business
marketing technology for humanity
Questions and Answers of
Marketing Technology For Humanity
Think about how you would leverage contextual marketing technology in your organization.• What are some of the opportunities to apply a combination of IoT and AI?
How will the predictive models be socialized around the organization?
How will you deploy predictive marketing and integrate it into operations?
Has your organization leveraged predictive analytics for marketing• Explore some new applications of predictive marketing.
Create a roadmap to implement segments-of-one marketing in your organization data.
How do you segment the market for your products and services?
Think about how better data management can improve marketing practices in your organization. What is the lowhanging fruit?
What improvements can marketing technology bring to the most critical touchpoints?• How do you plan to implement them?
Map the customer journey in your organization. What are the most critical touchpoints based on your experience?
Have you thought about your organization's technology roadmap for the next five years?• What are some of the opportunities and challenges?
What next tech has your organization adopted today? What are some of the use cases in your organization?
Think about how you can improve your organization's digital readiness and create a plan to implement the transformation.
Assess the digital readiness of your organization as well as that of your customers. How ready are you to go digital?
Assess if the technologies currently implemented in your organization enable you to provide personal, social, and experiential solutions to your customers.
how technology can empower or disrupt your organization.
What are your personal views on technology? Think about
Think of how you can make more impact by aligning your strategies to the sustainable development goals (SDGs).Which of the 17 goals are related to your business?
Have you embraced the concept of human-centricity in your organization and included social impact in your vision, mission, and values?
Is your organization well positioned for the future? In other words, are you preparing your organization to serve the digital natives—Generation Z and Generation Alpha?
What generations does your organization serve today? Have you fully understood their preferences and behaviors?
What are some of the advanced technologies that you envision will bring value to your organization?
Has the implementation of digital technologies in your organization gone beyond social media marketing and ecommerce?
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