Questions and Answers of Research Methods Business

In Section 10.2.6, the estimated Spearman correlation coefficient between growth potential (GROW) and export intensity (EXP18) was statistically insignificant.a. Calculate the change in export
Consider the data in the table below. Calculate the value of the Pearson correlation coefficient between X and Y and test for its statistical signfii -cance. What do you conclude?X 20 8 12 4 17 10 18
Enter the data from Appendix A in an Excel spreadsheet (or a statistical package of your choice). Prepare a scatter plot of the observations offirm capabilities (CAPS) and export intensity (EXP18).
Enter the data from Appendix A in an Excel spreadsheet (or a statistical package of your choice). Calculate the means and the standard deviations for the export intensities (EXP18) of firms in each
Consider the data in the table below:X1 X2 X3 X4 X5 X6 2 5 6 11 9 8a. Enumerate the following expression:X 6t¼1 Xt ¼ ?b. Enumerate the following expression:X 5t¼3 Xt ¼ ?c. Enumerate the following
What is the difference between a Type I error and a Type II error in a hypothesis test?AppendixLO1
What do you understand by the level of significance of a hypothesis test?AppendixLO1
When is it appropriate to assess the degree of association between two variables (X and Y) using (a) the Pearson correlation coefficient, and(b) the Spearman correlation coefficient?AppendixLO1
What is the relationship between the standard deviation, the variance, and the coefficient of variation of a variable?AppendixLO1
What are population parameters, and what are sample statistics? How do they differ?AppendixLO1
In Section 9.2.1, we suggested thatfirms may have different motivations (i.e.market-seeking, efficiency-seeking, asset-seeking, natural resource-seeking)for investing in foreign countries. Suggest
Design a questionnaire survey to assess customer satisfaction with the service provided in a local restaurant. Include items related to different aspects of the service provided, and use Likert
Suppose youwish to undertake a questionnaire survey of manufacturingfirms to ascertain the extent of their adoption of 3D printing technologies. Draft a cover letter to accompany the questionnaire to
What are the advantages of controlled experiments over observational research based on real-world data? What are the disadvantages of controlled experiments?AppendixLO1
Are the data obtained from Likert rating scales ordinal or interval?AppendixLO1
What are the main considerations involved in choosing an appropriate sample size for survey research?AppendixLO1
What do you understand by the terms‘population’ and ‘sample’?AppendixLO1
‘First explore secondary data, only when secondary data sources are exhausted, then you can plan to collect primary data’. Comment.AppendixLO1
Is all secondary data on a particular topic suitable for a research project on that topic?AppendixLO1
What are the advantages and disadvantages of secondary data?AppendixLO1
Explain the difference between secondary and primary data.AppendixLO1
Assume you decide to gather information through (modestly) unstructured interviews. Prepare, conduct, and tape-record one such interview.Transcribe the interview, read, code, and analyse
You wonder whether young women and young men differ in their evaluations and behaviours in their purchase of a new car. Suggest how you would design a study to explore your research problem. Also
What is meant by theoretical generalization? Give examples.AppendixLO1
How can triangulation make our research more reliable?AppendixLO1
What do you think are the main advantages and disadvantages in departing from theory in qualitative research?AppendixLO1
What is meant by suggesting that qualitative data are an‘attractive nuisance’?AppendixLO1
Explain what is meant by coding. Also explain the role of coding in analysing qualitative data.AppendixLO1
What do you consider to be the key characteristics of qualitative research?AppendixLO1
Visit a store or a marketplace. Observe how people behave and shop.AppendixLO1
Referring to Exercise (1) above: suppose you are trying to understand consumer behaviour around mobile phones through a survey. Formulate a precise research problem and develop a questionnaire that
Draft a letter to send to companies you want to interview/study using the case study method for your research. Formulate a research problem and try to explain it to companies, also convincing them to
You want to understand consumer behaviour towards use of mobile telephones. You have decided to do that through focus group interviewing.Prepare a focus group interview plan to gain insights into how
‘Develop a relationship with the interviewee.’ Comment.AppendixLO1
What is (are) the difference(s) between single case and multiple case study designs? When do you consider: (1) single, (2) multiple case designs to be most appropriate?AppendixLO1
For what research purposes do you consider focus group interviewing is more appropriate?AppendixLO1
What do you consider to be the major reasons for doing historical reviews?AppendixLO1
When are: (1) quantitative and (2) qualitative research approaches most appropriate?AppendixLO1
How might you measure ‘job satisfaction’ using a questionnaire survey of employees?AppendixLO1
Define each of the following concepts, and develop operational definitions for the defined concepts:a. a ‘workaholic’;b. market share;c. product diversification.AppendixLO1
Determine whether each of the following variables is measured on a nominal, ordinal, interval, or ratio scale:a. prices on the stock market;b. marital status (married or not married);c. level of
Give examples of measurements in qualitative research.AppendixLO1
What is the difference between convergent validity and divergent validity?AppendixLO1
What are the main attributes of reliable measures?AppendixLO1
Suppose I rank all the 44 students in my class on the basis of their ability, with the best student being rated 1 and the worst student being rated 44. Is this an ordinal scale or an interval
In Table 6.1, three dummy variables were used to operationalize the nationality variable. Why? Why not just use one variable with the following values: Belgian = 1; German = 2; French = 3; and
A researcher has observed that some firms in the furniture industry outsource activities such as transportation services while others do not.S/he wants to study: (1) why firms outsource/do not
An internet bank is concerned with improving its services. In particular, the bank wants to know if its customers are dissatisfied with current services and the nature of this dissatisfaction. How
An advertising agency has developed two advertisements to be used in a magazine. It wants to select the most effective before the ad is printed.Design a study allowing the agency to select the most
How would you decide whether a factor can be considered to be a‘cause’of something?AppendixLO1
What is meant by: (1) validity and (2) validity threat?AppendixLO1
Explain what is meant by: (1) dependent and (2) independent variables.AppendixLO1
What do you consider to be the basic uses of exploratory research?AppendixLO1
Describe the key elements of the classic experimental design.AppendixLO1
You are employed by a firm selling your product directly to private households. It is costly to visit private homes. You have also observed that some households buy at the first visit, some at the
You are in charge of a financial institution offering credit. Naturally, you are interested in limiting losses for your institution. Develop a model that can guide your decisions as to whether or not
Why do researchers review existing literature when conducting research?AppendixLO1
Are decisions in business based on models? Give an example.AppendixLO1
Explain the differences between descriptive and explanatory models.AppendixLO1
What are the key characteristics of models?AppendixLO1
What are the roles of ideas and speculation in research?AppendixLO1
A firm has designed a market test to assess the effect on sales of a particular discount scheme. What do you consider to be the decision problem?AppendixLO1
A firm wonders whether to increase advertising expenditure for its core products. What do you consider to be the research problem that should be identified and answered before it does so?AppendixLO1
How do theories differ from methods?AppendixLO1
Explain and point out the differences between‘concepts’ and ‘theories’.AppendixLO1
What do you think are major sources of research problems?AppendixLO1
Why is research often considered as a process– and not just an outcome?And what is a research process?AppendixLO1
You have been asked by a company to do a competition analysis for its product in a particular market. As there is no secondary information available, you have also to collect information from
As a marketing manager, you are asked to launch a product (pick a product) in China. Make a plan of how you would collect and analyse information that could help you make a decision for this
‘Research never stops.’ Comment on this statement.AppendixLO1
Abduction is not just a combination of induction and deduction.Comment on this statement.AppendixLO1
What are the main differences between inductive and deductive types of research?AppendixLO1
How does research differ from practical problem solving?AppendixLO1
A researcher is interested in sensitive information from a group of people. The individuals are unwilling to give this information. This information can, however, be obtained through others or by the
Is cross-cultural research different from research in the same cultural setting? Discuss.
What is meant by the equivalence of the unit of analysis? Explain with examples.
Explain the two concepts emic and etic. How can we handle these issues in crosscultural research?
How can a cross-cultural research project be most meaningful? What adjustments are necessary to accommodate cultural differences?
A firm wants to go to a new market and is analysing Russia or India to enter. Do you think the firm can collect demographic data on the two markets and compare it to see which market is more
Discuss the emic and etic approach of data collection for a multi-country research project that you have to undertake. Select three countries of your choice and explain how you can use these
You are working on a qualitative research project through interviewing several firms to understand how companies evaluate a new market to enter. Suggest ways that can help you to enhance reliability
A researcher is interested in sensitive information from a group of people. The individuals are unwilling to give this information. This information can, however, be obtained through others and/or by
How does research differ from practical problem solving?
What are the main differences between inductive and deductive types of research?
‘Research never stops . . .’ Comment on this statement.
As a marketing manager, you are asked to launch a product (pick a product) in China.Make a plan of how you would collect and analyse information that can help you make a decision for this launch.
You have been asked by a company to do a competition analysis for its product in a particular market. As there is no secondary information available you have also to collect information from
Define ‘problem’ and provide an example of a problem you have encountered in your daily life. Discuss how you have used research to solve this problem.
Some people think that you should choose a particular research perspective based on the research questions of your study. Others feel that a particular research perspective “chooses” you. That
Why is research often considered as a process — and not only as an outcome? And, what is a research process?
What do you think are major sources of research problems?
Explain and point out the differences between ‘concepts’ and ‘theories’.
How do theories differ from methods?
A firm wonders whether to increase advertising expenditure for its core products. What do you consider the research problem that should be identified and answered before it does so?
A firm has designed a market test to assess the effect on sales of a particular discount scheme. What do you consider to be the decision problem?
What are the roles of ideas and speculation in research?
What are the key characteristics of models?
Explain the differences between descriptive and explanatory models.
Are decisions in business based on models? Give an example.
Why do researchers review existing literature when conducting research?

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