10 By some estimates, it costs approximately $55,000 to generate an application (APP) for the Apple iPod....

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10 By some estimates, it costs approximately $55,000 to generate an application (APP) for the Apple iPod. Just offering an APP is not a guarantee of success. The most successful APPs, sold as downloads, have to offer true functional value. Apple takes weeks to review an APP proposal; only with Appleā€™s approval can an APP be offi cially offered for the iPod. If you were Apple, what research would you want to see within the proposal to approve a new APP for the iPod?

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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