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business
software testing and quality assurance

Questions and Answers of Software Testing And Quality Assurance

=+8. "The marketing of services is one of the fastest-growing areas of marketing and distribution" - comment.
=+7. Write notes on:1. Management Consultancy Services.2. Advertising Services.3. Office Services.
=+6. Explain the formulation of marketing-mix of a service organisation. Give the example of bank and A TM Service.
=+5. Distinguish between product and service. What are the peculiar features of services?
=+Describe any three facilitating marketing service concerns.
=+4. "Service organisations in industry facilitate marketing of industrial goods" - comment.
=+3. Can a service organisation apply manufacturing and managerial approach to solve the problem of selling customer services?
=+organisations and three industrial service organisations.
=+2. How are service markets usually classified? Describe three consumer service
=+1. Define marketing of selVices and point out the reasons for the phenomenal growth in the service market.
=+15. Will Indian Wisdom in TQM ensure quality of life in organisation/society?
=+14. Comment on: (a) TQM Environment. (b) HRD in TQM. (c) Cross-functional Team.
=+13. What is TQM? Who was its pioneer? Are TQMlValue-oriented holistic mangement complementary?
=+12. Elaborate the role of computer in the building up of a customer bank and data base in a market-driven economy.
=+11. Explain the role of value-oriented holistic management in TQM.
=+10. Elaborate the concepts of International Standards Organisation (ISO) certification terms and Total Quality Management (TQM).
=+9. Given a specific industrial product, determine at least size buying motives on which the business buyer might base his decision to purchase that product.
=+8. What are the advantages of distribution of business goods directly or through business distributors to industrial buyers?
=+(b) Marketing of Operating Supplies.
=+(a) Marketing of Fabricated Parts and Materials.
=+7. Write notes on:
=+6. What are the factors influencing marketing of:(a) Natural products.(b) Installation?
=+5. What are the characteristics of each class of business goods? Give examples.
=+uninterrupted productive process?
=+4. What methods would you adopt for the assured supply of raw materials to ensure
=+3. What are the special features of business goods? Enumerate different classes business goods.
=+2. What are the common channels employed for distribution of business goods?
=+1. Explain the characteristics of manufactured business goods market.
=+9. Comment on:1. Dunkel Draft and India.2. Free Trade Areas.3. Global Economy in the 21st Century.4. Long-term Prospects of Indian Economy.
=+8. What is GAm Comment in brief on the proposals of Dunkel Draft, with particular reference to Indian Economy.
=+7. Explain the role and significance of export promotion and import substitution as integral parts of our foreign trade policy.
=+6. Describe the problems and practices in Global Marketing. Comment in brief on the regulations for global marketing.
=+5. Write notes on:1. Consular Invoice.2. Mate's Receipt.3. Bill of Lading.4. DA and D.P. Bill of Exchange.
=+4. How is foreign trade financed? Explain 'letter of credit'.
=+3. Describe the procedure for exports. Comment on any five documents arising in export trade.
=+2. Who undertakes exporting? Comment on the quotations in foreign trade.
=+ What are the special difficulties in home trade?
=+1. How does foreign trade differ from home trade?
=+8. Suggest ways and means to realise India's rightful entry in the evergrowing Global Market, Say, by 21st century in the light of fast growing many East Asian economies, e.g., South Korea, China,
=+7. Critically evaluate the process of liberalisation in our economy. Will it assure removal of poverty and unemployment and also rightful entry in the Global Economy?
=+6. Compare multinational companies and global companies.
=+5. Write notes on:(1) Process of Uberalisation in India since 1991.(2) Multinationals and the consumer interest.
=+4. Write a full note on multinational companies and their multinational activities.
=+3. What is joint venture? What are the forms of joint venture?
=+2. What are the alternative marketing entry strategies in foreign markets. Comment on five such entries.
=+1. Explain the framework for global planning in world markets.
=+7. Writes notes on:(a) Standardisation Vs. Adaptatation in world market.(b) Market Segmentation in world market.(c) Promotion strategies in world market.
=+6. What are the five major decisions when a firm thinks of entering global markets?
=+ Why firms seek for global marketing opportunities?
=+5. What is the importance of Global Marketing?
=+4. 'Environmental approach is essential in Global Marketing Plans'. Elucidate.
=+3. Comment on the need and Significance of counhy-wise marketing strategies in global marketing.
=+2. Explain the three types of orientation in Global Marketing.
=+1. Elaborate the concept of globalisation of markets.
=+10. "Speed plus Values are now at the heart of Total Physical Distribution Strategy."Elucidate.
=+3. distribution centre in physical distribution system.
=+9. Explain the significance of:1. information, 2. order-processing, and
=+8. How are transport, warehousing and packaging decisions interrelated?
=+significance of inventory control in physical distribution.
=+7. What are the components of an effective physical distribution package? Explain the
=+3.Explain Cost trade-offs.
=+6. Explain the following concepts:1. Total cost approach, 2. Sub-optimisation
=+5. "Managing physical distribution involves balancing distribution costs against acceptable level of customer services and satisfaction". Explain.
=+4. "Physical distribution system should operate at the lowest possible total distribution costs". Explain.
=+3. How does physical distribution contribute to the firm's marketing programme?
=+2. How physical distribution can contribute the creation of time, place, and possession utilities?
=+How is it related to the marketing concept?
=+1. What do you mean by physical distribution system?
=+12. Point out the changing patterns in retail trade allover the world.
=+1. Consumers Co-operatives, 2. Hypermarket, 3. Off-price Retailers. . ,
=+11. Comment in brief on:
=+10. What is direct marketing? Comment in brief on the different alternatives for marketing directly to consumers.
=+9. How will you reduce the costs of retailing and improve their productivity?
=+wholesalers as well as retail stores". Discuss.
=+8. "House-to-house selling is the most efficient form of retailing as it can eliminate
=+7. Write notes on: (1) Consumer's Co-operatives, (2) Supermarkets, (3) Discount House,(4) Vending Machines, (5) Shopping Centre.
=+6. What is mail order selling? How is this business carried on?
=+5. Compare and contrast departmental store and multiple shop system.
=+4. What are the pre-requisites of retail trade? Comment on the main divisions of retail trade.
=+3. Account for the sUlVival of small and independent retail stores against large-scale retailers.
=+2. What are the different types of retailers?
=+1. What are the functions of retailers?
=+8. Comment on the role and utility of merchant wholesaler and agent wholesaler in marketing and distribution.
=+7. Comment on the role of distribution channels in marketing and distribution.
=+6. Can a wholesaler be eliminated?
=+5. Discuss the functions and services of wholesaler.
=+4. What are the typical functions of middlemen in distribution? Evaluate the role and utility of these middlemen.
=+3. Describe extensive, selective and exclusive market coverage.
=+2. Discuss the factors governing the channel choice.
=+1. Define a channel of distribution. Indicate the relative importance of different channels.
=+9. Write notes on:(1) Advertising Agency. (2) Advertising Theme and Copy. (3) Testing of Advertisements.(4) Advertising Specialities.
=+8. Comment upon the role played by advertising in India.
=+7. Explain how advertising message are created?
=+6. Enumerate the important advertising media and point out their relative role and advantages.
=+sales tool. Can you measure the effectiveness of advertising under these two sets of objectives?
=+5. Discuss the relative position of advertising objectives as communication tool and as a
=+4. How advertising enables a firm to develop brand preference and brand loyalty?
=+3. What are the strengths and weaknesses of advertising?
=+2. Describe the importance of advertising in the marketing strategy of a firm.
=+1. What are the purposes of advertising as a sales tool and as a communication tool? Does it fulfil its purposes?

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