11 Assume the American Society of Training Directors is studying its membership in order to enhance member benefi ts and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. Please evaluate the usefulness and tone of the letter and the questions and format of the instrument Dear ASTD Member:
The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fi ll out the questionnaire as soon as possible, because the sooner the information is returned to me, the better.
Sincerely, Director of Membership Questionnaire Directions: Please answer as briefl y as possible.
1. With what company did you enter the fi eld of training?
2. How long have you been in the fi eld of training?
3. How long have you been in the training department of the company with which you are presently employed?
4. How long has the training department in your company been in existence?
5. Is the training department a subset of another department?
If so, what department?
6. For what functions (other than training) is your department responsible?
7. How many people, including yourself, are in the training department of your company (local plant or establishment)?
8. What degrees do you hold and from what institutions?
Major Minor 9. Why were you chosen for training? What special qualifi cations prompted your entry into training?
10. What experience would you consider necessary for an individual to enter into the fi eld of training with your company?
Include both educational requirements and actual experience.
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