11 On Thursday, May 28, 2009, in a presentation to fi nancial analysts, the CEO of P&G...

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11 On Thursday, May 28, 2009, in a presentation to fi nancial analysts, the CEO of P&G announced a break from tradition.

It would release Tide Basics, a value-oriented version of its leading Tide detergent. P&G holds the leading market share position in more than 40 consumer-good categories;

most of its brands are premium, not value, brands. What research might P&G have done that led to this decision?

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Business Research Methods

ISBN: 9781337276429

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Authors: Donald Cooper, Pamela Schindler

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Question Posted: Oct 05, 2024 01:00 AM

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11 On Thursday, May 28, 2009, in a presentation to fi nancial analysts, the CEO of P&G...

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Business Research Methods

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