3 What type of report would you suggest be written in each of the following cases?

a The president of the company has asked for a study of the company’s pension plan and its comparison to the plans of other fi rms in the industry.

b You have been asked to write up a marketing experiment, which you recently completed, for submission to the Journal of Marketing Research.

c Your division manager has asked you to prepare a forecast of promotional budget needs for the division for the next 12 months.
d The National Institutes of Health has given you a grant to study the relationship between advertising of prescription drugs and subsequent sales of those drugs.