6 Assume you are Hallmark. (See the Snapshot on page 179.) You have identifi ed four new...
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6 Assume you are Hallmark. (See the Snapshot on page 179.)
You have identifi ed four new themes for your Hispanictargeted cards, Sinceramente Hallmark. You now need research to help your card designers create cards that correctly e xecute those themes. What research should you do now?
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