6 How conjoint analysis assists researchers to discover the most important attributes and levels of desirable features.

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Business Research Methods

ISBN: 9781337276429

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Authors: Donald Cooper, Pamela Schindler

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6 How conjoint analysis assists researchers to discover the most important attributes and levels of desirable features.
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6 How conjoint analysis assists researchers to discover the most important attributes and levels of desirable features.

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Business Research Methods

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