6 Sales of a product are infl uenced by the salespersons level of education and gender, as...

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6 Sales of a product are infl uenced by the salesperson’s level of education and gender, as well as consumer income, ethnicity, and wealth.

a Formulate this statement as a multiple regression model

(form only, without parameter estimation).

b Specify dummy variables.

c If the effects of consumer income and wealth are not additive alone, and an interaction is expected, specify a new variable to test for the interaction.

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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