7 What multivariate technique would you use to analyze each of the following problems? Explain your choice.

a Employee job satisfaction (high, normal, low) and employee success (0–2 promotions, 3–5 promotions, 51 promotions) are to be studied in three different departments of a company.

b Consumers making a brand choice decision among three brands of coffee are infl uenced by their own income levels and the extent of advertising of the brands.

c Consumer choice of color in fabrics is largely dependent on ethnicity, income levels, and the temperature of the geographic area. There is detailed areawide demographic data on income levels, ethnicity, and population, as well as the weather bureau’s historical data on temperature. How would you identify geographic areas for selling dark-colored fabric? You have sample data for 200 randomly selected consumers: their fabric color choice, income, ethnicity, and the average temperature of the area where they live.