7 You have received a business research report done by a consultant for your fi rm, a...

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7 You have received a business research report done by a consultant for your fi rm, a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality.

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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