8 As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned

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8 As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S.

or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.

Bringing Research to Life

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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Question Posted: Oct 05, 2024 12:00 AM

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8 As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned

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Business Research Methods

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