7 You plan to conduct a mail survey of the traffi c managers of 1,000 major manufacturing...

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7 You plan to conduct a mail survey of the traffi c managers of 1,000 major manufacturing companies across the country.

The study concerns their company policies regarding the payment of moving expenses for employees who are transferred. What might you do to improve the response rate of such a survey?

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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