8 A major corporation agrees to sponsor an internal study on sexual harassment in the workplace. This

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8 A major corporation agrees to sponsor an internal study on sexual harassment in the workplace. This is in response to concerns expressed by its female employees. How would you handle the following issues:

a The communication approach (self-administered, telephone, personal interview, and/or mixed).

b The purpose: Fact fi nding, awareness, relationship building, and/or change.

c Participant motivation.

d Minimization of response and nonresponse error.

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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