Imagine the kinds of answers you would receive if you administered the following four questions in an

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Imagine the kinds of answers you would receive if you administered the following four questions in an interview survey. What kind of variable would each question generate: dichotomous; nominal; ordinal; or interval/ratio? 1. Do you enjoy going shopping? 2. How many times have you shopped in the last month? Please write in the number of occasions below. ____ 3. For which kinds of items do you most enjoy shopping? Please tick one only. ! ? Yes ____ No ____ Clothes (including shoes) ____ Food ____ Things for the house ____ Presents ____ Entertainment (CDs, videos, etc.) ____ 4. How important is it to you to buy clothes with designer labels?

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Business Research Methods

ISBN: 9780134475639

5th Edition

Authors: Emma Bell, Bill Harley, Alan Bryman

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