Consider the following portion of data consisting of 100 transactions. a. Generate association rules with minimum support

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Consider the following portion of data consisting of 100 transactions.


a. Generate association rules with minimum support of 10 transactions and minimum confidence of 50%. How many rules are generated? Sort the rules by lift ratio. Which is the top rule? What is the lift ratio for the top rule? 

b. Generate association rules with minimum support of 20 transactions and minimum confidence of 80%. How many rules are generated? Sort the rules by lift ratio. Which is the top rule? What is the lift ratio for the top rule?

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Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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