A marketing research firm is conducting a study to determine if there is a relationship between an

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A marketing research firm is conducting a study to determine if there is a relationship between an individual’s age and the individual’s preferred source of news. The research firm asked 1,000 individuals to list their preferred source for news: newspaper, radio and television, or the Internet. The following results were obtained:

Preferred News Source Age of Respondent 20–30 31–40 41–50 Over 50 Newspaper 19 62 95 147 Radio/TV 27 125 168 88 Internet 104 113 37 15 At the 0.01 level of significance, can the marketing research firm conclude that there is a relationship between the age of the individual and the individual’s preferred source for news?

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Business Statistics

ISBN: 9781292220383

10th Global Edition

Authors: David Groebner, Patrick Shannon, Phillip Fry

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