Market segmentation. The Chicago Female Fashion Study9 surveyed customers to determine characteristics of the frequent shoppers at

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Market segmentation. The Chicago Female Fashion Study9 surveyed customers to determine characteristics of the “frequent” shoppers at different department stores in the Chicago area. Suppose you are a marketing manager at one of the department stores. You would like to know if a customer’s shopping frequency and her age are related.

Here are the data:

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a) Is this a test of homogeneity or independence?

b) Write an appropriate hypothesis.

c) Are the conditions for inference satisfied?

d) The calculation yields , State your conclusion.

e) Given the standardized residuals in the table, state a complete conclusion.

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Business Statistics

ISBN: 9780321716095

2nd Edition

Authors: Norean D. Sharpe, Paul F. Velleman, David Bock, Norean Radke Sharpe

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