Worldwide toy sales. Around the world, toys are sold through different channels. For example, in some parts of the world toys are sold primarily through large toy store chains, while in other countries department stores sell more toys. The following table shows the percentages by region of the distribution of toys sold through various channels in Europe and America in 2003, accumulated by the International Council of Toy Industries (www.toy-icti.org).

a) Are these row percentages, column percentages, or table percentages?

b) Can you tell what percent of toys sold by mail order in both Europe and America are sold in Europe? Why or why not?

c) Use a graphical display to compare the distribution of channels between Europe and America.

d) Summarize the distribution of toy sales by channel in a few sentences. What are the biggest differences between these two continents?

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Location Channel General Merchandise Toy Specialists Stores Department Mass Merchant Discounters & Food Hypermarkets Mail Order Other America 9% 25% 3% 51% 4% 8% Europe 13% 36% 7% 24% 5% 15%